Product Manager / Digital Designer / Media Expert

Professional profile

Driven, pro-active, social, motivating, creatively and technically skilled, and prepared to accomplish any project. I’m the person you want on your team to deliver results.  Keeping the workplace fun and passionate about the deliverables, while meeting business requirements is very important to me.

Jobs & Education

  • OwnerOct 2013 - Present
    Kessel Run Films, Cerritos, CA
    Kessel Run Films is a video and photo production company. As Co-owner, I ensure our productions exceed expectations. Production includes pitching, pre-production, shooting, post- production, and delivery. I’m an accomplished photo/videographer with specialties that include time-lapse and aerial capabilities using RC UAV technology, which is a fancy way to say we put cameras on helicopters to create amazing footage.
  • Sr. UX LeadOct 2012 - Oct 2013
    Walt Disney Parks and Resorts, Anaheim, CA

    Responsible for all User Experience for the Disneyland brand on, including all Information Architecture, Content Strategy, Copywriting, and Visual Design.

    •  Worked with product manager and Cross-functional teams to create project requirements
    •  Drafted creative briefs based on business requirements
    •  Created and presented creative project plans (Keynote)
    •  Worked with research team to create and facilitate focus groups, both online and in person • Managed creative resources in day-to-day project tasks

  • Manager, Media ProductionAug 2008 - Oct 2012
    Walt Disney Parks and Resorts Online, Anaheim, CA & Glendale, CA

    Managed team producing all media (video and photography) for the Walt Disney Parks and Resorts Online family of web sites including, and, among others.

    •  Lead Media Production meeting including projects list, project timeline, and budget review
    •  Managed and mentored team of video editors, producers, photographers, sound designers, and project managers
    •  Attended conferences and training to always stay current with technology trends

  • Creative LeadJan 2007 - Oct 2012
    Walt Disney Parks and Resorts Online, Anaheim, CA

    Lead Creative for all projects on including all Visual Design, Information Architecture, Content Strategy, Copywriting, and Media associated with the Guest experience.

    •  Wrote creative briefs based on business requirements
    •  Worked with research team to design and carry out focus groups
    •  Managed creative resource allocations for day-to-day project tasks

  • Project ManagerMay 1998- Jan 2007
    Walt Disney Parks and Resorts Online, Anaheim, CA

    Responsible for multiple concurrent projects, managing budget, timeline, resources for the brand.

    •  Responsible for staffing team to deliver project
    •  Worked with external vendors to accomplish outsourced tasks
    •  Managed day-to-day timeline and budget for life of a project, often multiple projects at once

  • Systems CoordinatorApr 1992 - Jan 1997
    EDS/Unigraphics, Cypress, CA
  • FCC Lincensed GraduateJune 1992
    The Academy of Radio Broadcasting, Huntington Beach, CA

Skills & Attributes

  • Keynote
    I love building and presenting in keynote!
  • WordPress
    I’ve built many sites from simple blogs to complex CMS driven sites.
  • Final Cut Pro/Premiere
    20 years of video editing experience.
  • OmniGraffle
    Wireframes are the key to excellent and effective design.
  • Adobe Photoshop
    Manipulating photos and color grading to prefect the end result.
  • Google Office
    Or MS Office if you prefer, I can adapt to any in-house tool suite.
  • Mac OS/Windows
    Excellent proficiency on any platform.


Joe has an innate ability to pinpoint the problem and identify multiple ways to fix it. When you combine that quality with his vibrant creative talent, you get results that are award-winning.

His can-do attitude and strong work ethic mean he always delivers on time and on budget. He’s also a great guy — quick with a joke even under intense deadline pressure.

Joe’s a creative out-of-box thinker who comes up with engaging narratives that drive lead and demand generation.

An unbeatable combination of inventive creativity and an expert grasp of anything tech makes Joe a versatile and solid leader

Working with Joe never felt like actual work though. He’s serious about getting things done to the highest quality, but he makes it FUN.